1What coverage can I expect?
Glossy magazines work on a three month lead time, results from the coverage may be immediate but due to the longer shelf life can be enjoyed months or even years later. Newspaper and online coverage has a much shorter lead time but also have a much shorter shelf life.
2How much coverage should be aimed for?
Take Note works with most publications and is aware of their content and readership, therefore we will only pitch features to you where we are confident that there is a match to your product. It is important that we are kept informed of all new developments, specials, product news so we can obtain as much coverage for you in the relevant media as possible. Take Note works on giving you a return on investment of five (5) times that of your retainer. This is based on straight advertising value and not on the PR value.
3How much control do I have over what is printed?
Editorial content is subject to an editor’s approval, we cannot sway, influence or alter their opinion or article content. Depending on the policy of the publication we are occasionally able to review the article for factual purposes. We endeavour to obtain promotions and competitions prior to print for the client's approval, however the layout will be in keeping with the magazine's overall template.
4How much coverage should I aim for?
As with any media campaign, whether it be advertising or public relations, there should be a continuous presence in the market place. Whilst a once off editorial may produce results it is important to have a strategic planned and executed campaign in place which is in line with your budget and market requirements.
5What is the difference between Marketing & PR?
Marketing is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The term marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organisational objectives, an organisation should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. Public Relations (PR) is the practice of managing the flow of information between an organisation and its publics. Public Relations gains an organisation or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. For example: Marketing = Paid for exposure Public Relations = Negotiated free exposure
6How do we measure performance?
To establish the monetary value of your publicity, we look at the space taken up by the article and apply the advertising value of the same area. Article Space = Advertising Value Publicity Value = 3 X Advertising Value The above publicity value is set in accordance to the governing body of PRISA. This is because of credibility, newsworthiness and repeated exposure your article will receive from interested readers. Whilst the effects of publicity may not always be immediately noted, as may be with an advertisement, the long-term benefits of publicity contributed from a reliable and respected source. Both calculations are included in Take Note's monthly reports enabling you to monitor your return on investment accordingly.